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About THE

KENYA TOURISM AWARDS (KTA)

The Kenya Tourism Awards (KTA) organized by Duke Hub Group was established to celebrate and recognize excellence within Kenya’s tourism and hospitality industry. This award honors individuals, organizations and businesses that have made remarkable contributions to the growth, development and promotion of tourism in Kenya.

The inaugural edition, Kenya Tourism Awards 2024, culminated in a grand gala on February 7th, 2025, at the Villa Rosa Kempinski. Since then, KTA has set the standard for quality, innovation, and professionalism across the sector.

Spanning a wide range of categories including accommodation providers, tour operators, digital influencers, and community based tourism initiatives, KTA reflects the diverse and dynamic nature of Kenya’s tourism landscape. By recognizing excellence in service delivery, product innovation, sustainability, and customer satisfaction, the awards inspire continued innovation and healthy competition that drives the industry forward.

Beyond celebrating leaders, KTA plays a pivotal role in promoting Kenya as a top global tourist destination. Showcasing the country’s rich cultural heritage, breathtaking natural beauty, and unique experiences, KTA elevates Kenya’s profile on both local and international stages, contributing to the long term growth and sustainability of the tourism sector.

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VISION:

To become the premier platform for recognizing and promoting excellence in Kenya’s tourism industry, contributing to sustainable growth and positioning Kenya as a top global travel destination.

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MISSION:

To celebrate and honor the outstanding achievements of individuals and organizations in the tourism sector, while promoting best practices, innovation, and sustainable tourism development in Kenya.

KTA

Pillars

01.

Quality Service Delivery:

This pillar recognizes individual and organizational efforts to consistently provide world-class experiences and enhance Kenya’s reputation as a world-class tourist destination. It serves as a platform to promote initiatives that set new benchmarks in quality service delivery.
02.

People and Social:

This pillar highlights efforts to foster secure, inclusive, and supportive workplaces, empower communities, preserve culture, and promote community-conscious tourism. It champions programs that support inclusive and sustainable tourism.
03.

Innovation and Creativity:

This pillar celebrates those driving innovation and creativity in Kenya’s tourism sector by introducing fresh ideas, solutions, or unique experiences. It supports initiatives that foster innovation throughout the industry.
04.

Industry Collaboration:

This pillar honors efforts that drive growth in Kenya’s tourism industry and promote Kenya as the destination of choice. It highlights partnerships that enhance visitor experience, promote sustainability, and stimulate growth.
05.

Environmental Sustainability:

This pillar recognizes initiatives aimed at minimizing the environmental impact of tourism and encouraging eco-friendly practices. It supports programs dedicated to preserving Kenya’s unique natural heritage for future generations.
KENYA TOURISM AWARDS

Initiatives

Kenya Tourism Awards Initiatives is our social enterprise platform. We aim to partner with organisations as implementing or co-implementing partners on short-term, medium-term and long-term initiatives that promote the tourism industry in Kenya and align with our partners’ organisational goals, delivering strategic advantages.

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Objectives Of

The Kenya Tourism Awards

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Recognize Excellence:

Acknowledge individuals and organizations that have demonstrated excellence in various facets of the tourism industry.

01
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Promote Quality Standards:

Raise the bar for service delivery and product innovation by recognizing and rewarding best practices.

02
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Encourage Innovation:

Inspire innovation and creativity within the tourism sector to maintain Kenya’s competitiveness in the global tourism market.

03
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Promote Sustainable Tourism:

Highlight and reward initiatives that focus on sustainable tourism practices, environmental conservation, and community development.

04
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Increase Global Visibility:

Elevate Kenya’s profile as a top travel destination through national and international media coverage of the awards.

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Strengthen Public-Private Partnerships:

Foster collaborations between the private sector and government agencies to ensure the continued growth of Kenya’s tourism sector.

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FAQs

Do You Have Any Questions?

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition. Impress clients new and existing with elite construction brochures. Impress clients.

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition. Impress clients new and existing with elite construction brochures. Impress clients.

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition. Impress clients new and existing with elite construction brochures. Impress clients.

Leverage agile frameworks to provide a robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition. Impress clients new and existing with elite construction brochures. Impress clients.

OUR

PILLARS

This pillar recognizes individual and organizational efforts to consistently provide world-class experiences and enhance Kenya’s reputation as a world-class tourist destination. It serves as a platform to promote initiatives that set new benchmarks in quality service delivery.

This pillar highlights efforts to foster secure, inclusive, and supportive workplaces, empower communities, preserve culture, and promote community-conscious tourism. It champions programs that support inclusive and sustainable tourism.

This pillar celebrates those driving innovation and creativity in Kenya’s tourism sector by introducing fresh ideas, solutions, or unique experiences. It supports initiatives that foster innovation throughout the industry.

This pillar honors efforts that drive growth in Kenya’s tourism industry and promote Kenya as the destination of choice. It highlights partnerships that enhance visitor experience, promote sustainability, and stimulate growth.

This pillar recognizes initiatives aimed at minimizing the environmental impact of tourism and encouraging eco-friendly practices. It supports programs dedicated to preserving Kenya’s unique natural heritage for future generations.

KENYA TOURISM AWARDS INITIATIVE

INITIATIVE

Kenya Tourism Awards Initiatives is our social enterprise platform. We aim to partner with organisations as implementing or co-implementing partners on short-term, medium-term and long-term initiatives that promote the tourism industry in Kenya and align with our partners’ organisational goals, delivering strategic advantages.

Robust synopsis for high level overviews. Iterative approaches to corporate strategy foster collaborative thinking to further the overall value proposition.

 

  • Digital literacy programs
  • Financial literacy programs.
  • Themed promotional campaigns.
  • Nature conservation initiatives.
  • Youth empowerment programs.
KTA 2025

Award Categories

The Kenya Tourism Awards (KTA) features 50 diverse categories designed to recognize excellence across every facet of Kenya’s tourism and hospitality industry. These categories highlight outstanding contributions by individuals, organizations, and businesses that drive growth, innovation, and sustainability within the sector.

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Facilities, Establishments & Organisations

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Nightlife & Entertainment

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Culinary & Gastronomy

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Transport And Mobility

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Industry Icons

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Film & Media in Tourism

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Travel Destinations

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Introducing

Our Team

Our team is a dynamic group of professionals united by a shared passion for excellence,
innovation, and impact in the tourism and hospitality sector.

ALLAN NDEKWE

CEO & Co-Founder

ALLAN NDEKWE

CEO & Co-Founder
Allan Ndekwe is the CEO of the Kenya Tourism Awards (KTA), where he leverages knowledge in public relations and corporate communications to champion excellence in Kenya’s tourism sector. He is instrumental in driving the KTA's mission to recognize and celebrate innovation and impact within Kenya's Tourism industry. Previously serving as the Head of Operations at Luminar Safaris, Allan brings valuable experience in tourism management and operational leadership. He is also the CEO of Duke Hub Group and a member of the Advisory Board of the Vacation Cribs Association of Kenya (VACAK) , further solidifying his commitment to advancing Kenya's tourism and hospitality landscape. Under his guidance, the Kenya Tourism Awards continues to inspire collaboration, excellence sustainability and innovation, positioning Kenya as a leading global destination.

SHARON BETT

Head of Jury and Research

SHARON BETT

Head of Jury and Research
Sharon Bett is a highly accomplished hospitality and marketing professional with extensive experience in delivering exceptional guest experiences, brand development, and strategic service excellence. She has worked with renowned global hospitality brands, including the largest Marriott property in North America, where she gained invaluable expertise in managing high-profile guest relations, optimizing customer satisfaction, and driving brand success in competitive markets. A passionate advocate for professional growth, Miss Bett is committed to mentoring the next generation of hospitality leaders, promoting industry best practices, and supporting innovative initiatives that drive sector advancement. As the Presiding Jury for the Kenya Tourism Awards, Miss Bett brings a wealth of knowledge and a deep dedication to recognizing and celebrating excellence in Kenya’s tourism and hospitality industries, while shaping the future of the sector with integrity and foresight.

NAOMI NGATIA

Public Sector Liaison

NAOMI NGATIA

Public Sector Liaison
Hon. Naomi Ngatia is a nominated member of the county assembly of Nyandarua, where she serves as the vice chairperson of the committee on legal affairs, labour, and intergovernmental relations and coordination. Additionally, she contributes to several key committees, including county public accounts and investments, lands, physical planning and urban development, and tourism, cooperatives development, trade, and industrialization. With her extensive experience and deep understanding of legislative processes and local governance, hon. Ngatia brings a wealth of knowledge to her role on the Kenya tourism awards team. Her significant network and expertise in legal and administrative affairs, combined with her involvement in tourism and trade-related committees, will be invaluable in shaping the direction and success of the inaugural Kenya tourism awards. Her role will include advising on strategic initiatives, ensuring the alignment of the awards with industry standards and leveraging her connections to enhance the awards' impact and visibility.

VIVIAN MORAA

Public Relations Lead

VIVIAN MORAA

Public Relations Lead
At the Kenya Tourism Awards, Vivian is the driving force behind our Public Relations efforts. She leads the development and execution of a comprehensive PR strategy that effectively communicates the Awards’ mission, milestones and impact to key stakeholders and the public. Vivian excels in crafting compelling narratives, fostering strong media relations and securing high-profile coverage to position the Kenya Tourism Awards as a premium brand in Kenya's tourism industry. Her ability to strategically manage communications ensures the Awards maintain a strong and reputable presence in both traditional and digital media spaces. Vivian’s role also involves ensuring consistent and effective messaging across all platforms to engage and inform the Awards’ diverse audiences.

BLAIR REZNICK

Creative Director

BLAIR REZNICK

Creative Director
Blair is a Global Digital Marketing and Communications Specialist with deep experience supporting brands, institutions, and high-level events across Africa and beyond. He has worked with leading regional and international bodies such as the African Union, IGAD, COMESA, and the United Nations, where he has contributed to strategic communications, digital campaigns, and impactful event branding. At KTA, Blair serves as the Creative Director, driving brand visibility, audience engagement, and digital storytelling.

SHEILA KAIME

Event Management Lead

SHEILA KAIME

Event Management Lead
Sheila is a highly creative and detail-oriented Client Relations, Event Management & Marketing experts, with over 8 years of experience in providing business solutions by coining marketing strategies and executing diverse events in various sectors and industry segments with proven track record in managing budgets, coordinating vendors, and delivering events that exceed client expectations.

KELVIN NDASSYA

Operations Lead

KELVIN NDASSYA

Operations Lead
Kelvin is a political scientist with specialized knowledge in sustainable development goals, governance, and policy advice. With over six years of experience in sales and management across e-commerce, tours and travel, and public relations, he has a proven track record in driving growth and operational efficiency.

COLLINS OYWAYA

Sustainability Lead

COLLINS OYWAYA

Sustainability Lead
Collins holds a degree in political science and is pursuing a master’s in international relations at Moi University. He brings his expertise in leadership, advocacy, and community engagement to KTA. As an environmentalist and youth leader, he contributes and advises on promotion of sustainable tourism practices and empowering young people in the tourism sector.

PAUL MWANGI GICHIA

Social Media Management & Digital Lead

PAUL MWANGI GICHIA

Social Media Management & Digital Lead
Paul Mwangi is the Social Media Management and Digital Lead at the Kenya Tourism Awards, where he spearheads digital strategy and online engagement. His creative direction and media expertise have been instrumental in elevating the Awards’ visibility and celebrating Kenya’s tourism excellence. With a background in digital marketing and executive assistance, Paul blends storytelling and technical skill with a deep passion for Kenya’s culture and heritage.

DEVOTAH BRIGHT

Social Enterprise

DEVOTAH BRIGHT

Social Enterprise
Devotah has a strong background in healthcare and community advocacy. As the advocacy director for the raising hearts foundation, she leads initiatives focused on social impact and community empowerment. Devota's passion for advocacy and her strategic insight contribute to the board’s efforts in enhancing and promoting Kenya’s tourism sector.

AUSTINE WAMBINGWA

Communication Officer

AUSTINE WAMBINGWA

Communication Officer
At the Kenya Tourism Awards, Austine Wambingwa excels in crafting impactful strategies that highlight Kenya's tourism sector, drawing from experience in public relations and event marketing to drive success and foster sustainable growth. He is currently pursuing International Relations at the United States International University (USIU-Africa).

BRIAN KIVUTI

Tech Lead

BRIAN KIVUTI

Tech Lead
Brian Is An Experienced Full-Stack Software Developer With 5 Years Of Expertise In Building Robust Backend Apis (Rest And Graphql) And Developing Dynamic Web And Mobile Applications With Proficiency In Python, Javascript, Typescript, Java, Go, Kotlin, And Dart. He Has Successfully Worked Across Diverse Industries Including Edtech, Foodtech, Bpo, Real Estate, Fintech, And Manufacturing, Delivering High-Quality, Scalable Solutions.

WILLY M. TUVA

Advisor

WILLY M. TUVA

Advisor
Mzazi Willy Tuva, a celebrated radio and TV host renowned for Mambo Mseto and Mseto East Africa, plays a pivotal role as the Media Lead for the Kenya Tourism Awards Advisory Board. With his extensive experience in media and deep connections within the industry, Tuva is responsible for crafting and executing the media strategy that will ensure the Kenya Tourism Awards reach a wide and diverse audience. His role at KTA involves leveraging his platforms to highlight the awards, driving engagement and promoting the achievements within Kenya's tourism sector. Tuva’s influence and passion for showcasing talent and culture make him instrumental in amplifying the visibility and impact of the Kenya Tourism Awards both locally and across East Africa.
KTA

Our Partners

To ensure the success and impact of the Kenya tourism awards, we are seeking collaboration with a diverse range of partners. Each partner will play a crucial role in bringing the awards to fruition and amplifying its reach.  Our anchor partners include the following:

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Benefits Of

Winning The Kenya Tourism Award

Winning a Kenya Tourism Award elevates your organization’s status within the industry, showcasing your commitment to excellence and earning trust from clients and peers.

Award winners gain significant media exposure through press releases, social media mentions, and event coverage, increasing your brand’s visibility to a broader audience.

Being recognized with an award distinguishes your business from competitors, making it easier to attract new clients and retain existing ones by showcasing your superior offerings.

Winning an award acknowledges the hard work and dedication of your team, boosting morale and fostering a sense of pride and accomplishment among employees.

The awards ceremony and related events provide excellent opportunities to network with industry leaders, potential partners, and other key stakeholders.

Winning the Kenya Tourism Award will be a powerful marketing tool, featured in promotional materials, advertisements and on your website, enhancing your overall marketing strategy.

Recognition by the Kenya Tourism Award will increase your customer trust and loyalty, as clients are more likely to choose a business that is recognized for its excellence and quality service.

This award will attract investors who are more likely to invest in businesses that are recognized for their innovation, growth, and industry contribution.

Winning the Kenya Tourism Award encourages your business to continue innovating and improving, striving for even greater achievements and maintaining a competitive edge in the market.

ENTRY

General Rules, Regulations & Process

  • KENYA TOURISM AWARDS reserves the right to cancel any entry without any intimation/information.
  • If a participant wishes to withdraw its application from the awards, the participant should inform KENYA TOURISM AWARDS latest by 5 days post the last date for submission of application.
  • Participants agrees that by submitting the application for awards, they are legally capable of entering and shall abide by the rules and regulations.
  • Participants should understand that just by applying for these awards doesn’t entitle them to win any prize or other form of recognition.
  • The decision given by the KENYA TOURISM AWARDS or the Jury shall be treated as final and all the participants shall abide by it at all the times.
  • By applying in the award, the applicant agrees that in case of being selected as finalist for Kenya Tourism Awards, a company representative of appropriatee designation preferably not less than a Senior Management Official / Director will attend the award ceremony on the designated place and date.
  • Participants are encouraged to enter the category that best reflects their core business. They can enter more than one category; however, a separate and complete nomination and submission must be submitted for each category.
  • Achievements or activities judged for their entry must fall within the qualifying period.
  • An entrant, such as a chain or franchise that has multiple products, must enter each product individually if they want each business to be able to promote the achievement of winning a tourism award.
  • An entry cannot be moved into another category after the closing date for submissions.
  • If at any time after submission of an entry the business being put forward goes into administration, voluntary receivership, liquidation or bankruptcy, the entrant accepts that the submission will no longer be eligible for an award.