When travelers think of Kenya, the first images that often come to mind are the stunning savannahs of the Maasai Mara and the wildlife that calls it home. While Kenya’s safaris are undeniably world-class, the country has so much more to offer, particularly in cultural tourism. The Kenya Tourism Awards (KTA) are set to shine a spotlight on the counties, organizations, and individuals that are making waves in promoting Kenya’s rich cultural heritage.
Cultural tourism goes beyond sightseeing. It offers travelers an experience, allowing them to engage with local communities, traditions, and history in a way that fosters understanding and appreciation. Kenya’s diverse ethnic communities, each with its unique customs, music, art, and cuisine, provide endless opportunities for cultural exploration. From the Maasai beadwork and dances to the Swahili architecture of Lamu, there is a wealth of cultural experiences waiting to be discovered.
The Kenya Tourism Awards is recognizing counties that are leading the way in promoting cultural tourism. These counties are not only preserving their heritage but also creating platforms for tourists to engage with it meaningfully. Cultural festivals, like the Lamu Cultural Festival, Isambo Beach Carnival in Busia , Tobong’u Lore Lake Turkana Cultural Festival among others , have become major tourist attractions, drawing visitors from around the world to celebrate Kenya’s rich cultural diversity.
For those seeking to experience Kenya beyond the typical safari, cultural tourism offers a deeper, more authentic way to connect with the country. The Kenya Tourism Awards is committed to elevating this aspect of tourism, ensuring that Kenya’s rich cultural heritage remains a vibrant part of its tourism landscape.