Criteria:
Digital Reach & Engagement:
Influence across platforms like Instagram, YouTube, Facebook, or Twitter.
Content Quality:
Creativity and authenticity in showcasing Kenya’s tourist attractions.
Impact on Tourism:
Measured by followers’ engagement, destination promotion, and travel inspiration.
Justification:
Influencers play a significant role in modern tourism marketing. This award encourages influencers to create high-quality, inspiring content that promotes Kenya’s tourism offerings globally.
